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Stanford Report click rates prove popularity of Andrew Luck

September 13th, 2012

Turns out, Stanford Report Dish readers were very fond of former Cardinal quarterback ANDREW LUCK. In fact, according to a recent analysis of open rates for the Stanford Report from January to July 2012, readers often clicked on items that promised news of the popular football player.

The open rate analysis, done annually by University Communications, publishers of Stanford Report, also shows that overall average open rates for the daily electronic news are up 12.4 percent from 2011 and 30.9 percent from 2010. An average of 7,295 people open Stanford Report daily.

April turned out to be the most popular month among the seven surveyed, with Monday the most popular day.

The most-read Stanford Report was published on Monday, April 9. That issue contained the news of the death of junior CADY HINE, as well as articles on future plans for the Stanford Arts Initiative and the recovery of a 14-year-old sickle cell anemia patient at Packard Children’s Hospital.

The most-read article from January to July was about Hine’s death, followed by the announcement on March 27 of the passing of volleyball player SAMANTHA WOPAT.

Rounding out the top 10 articles from January to July were:

  • Don’t get burned: Sun exposure facts and fiction, June 2, 2012
  • Stanford FAQ explains NYC withdrawal decision, Jan. 3, 2012
  • Forecaster’s take on Yahoo’s future and the “Mayer factor,” from Stanford magazine, July 23, 2012
  • Stanford researchers teach girls to ward off depression, Feb. 9, 2012
  • Researcher discovers and tracks his diabetes onset, March 20, 2012
  • Stanford vascular surgeon Weesam Alkhatib dies at 34, April 26, 2012
  • Six undergrads, dozens of alums headed to Olympics, July 24, 2012
  • Cuthbertson, Dinkelspiel, Gores awards honor nine, June 11, 2012

When it came to the Dish, Luck accounted for two of the five top-clicked items. The most popular Dish items were comedian Seth Meyers’ appearance in Roble Hall, news of President Hennessy’s sabbatical, Luck’s appearance on The Late Show, the Harvard Crimson’s coverage of Stanford’s “Marvard University” and Luck’s selection as the top pick in the NFL draft.